Many brands take a passive approach to sports sponsorships. They purchase in-stadium signage and call it a day. I challenged the team to...

To launch our new "Hit or Miss" draw game, I developed a concept that turned Chicago Bulls Forward, Jimmy Butler, into Officer Buckets....

Riding the "buzz" of the Winter Olympics, we partnered up with Patrick Sharp and the Chicago Blackhawks to create an Olympic themed brand...

Giving back is one of the main pillars of a Lottery. The money raised by the Illinois Lottery goes to education, highways, and special...

Lottery games can be a difficult and intimidating product to explain to current and potential consumers. Lotteries typically approach...

To help drive sales in our instant ticket category and reinforce the simplicity of a scratch-off game, we created spots that utilized...

Reaching our target while they interact with their passion points has been a key success factor in the acquisition of new and younger...

The Illinois Lottery needed a new engaging way to excite players during high jackpot levels. We developed quirky Lottery News Anchor, Gil...

What's better than free room service you ask? How about free room service delivered by Chicago Blackhawks Forward, Patrick Sharp, to a...

Creating a sense of community is a very important responsibility for a brand like the Illinois Lottery. Public perception tends to...