MyWork

August 25, 2014

Many brands take a passive approach to sports sponsorships. They purchase in-stadium signage and call it a day.

I challenged the team to think about sports as a moment to connect with fans as they enjoy an event they are passionate about.

We created the Anything’s Possib...

August 21, 2014

To launch our new "Hit or Miss" draw game, I developed a concept that turned Chicago Bulls Forward, Jimmy Butler, into Officer Buckets. Going deep undercover in the mean aisles of Jewel-Osco, Officer Buckets handed out tickets to unsuspecting shoppers.

 

August 20, 2014

Riding the "buzz" of the Winter Olympics, we partnered up with Patrick Sharp and the Chicago Blackhawks to create an Olympic themed brand video. The Blackhawks sent eBlasts to their subscribers encouraging them to show up at the United Center to wish their favorite Bla...

August 18, 2014

Giving back is one of the main pillars of a Lottery. The money raised by the Illinois Lottery goes to education, highways, and special state projects. In Illinois, there are also four tickets that give to special causes like Veteran affairs, AIDS and HIV, Multiple Scle...

August 8, 2014

Lottery games can be a difficult and intimidating product to explain to current and potential consumers. Lotteries typically approach this with a very straightforward and information heavy approach. I was able to take a new approach to videos by writing a simple script...

July 25, 2014

To help drive sales in our instant ticket category and reinforce the simplicity of a scratch-off game, we created spots that utilized humor to convey this ease of play.

 

The “Easy is Good” campaign allowed me to use talented improvisers I met through my Improv training...

July 25, 2014

Reaching our target while they interact with their passion points has been a key success factor in the acquisition of new and younger players. We developed an “Anything’s Possible Music Series” that consisted of over 50 Rockin’ concerts, on-site presence at over 70 eve...

July 17, 2014

 

The Illinois Lottery needed a new engaging way to excite players during high jackpot levels.

 

We developed quirky Lottery News Anchor, Gil Mitchell, played by TV funny man Andy Richter, to deliver alerts to our consumers when jackpots are high. Our media buys pushed Gi...

July 14, 2014

What's better than free room service you ask? How about free room service delivered by  Chicago Blackhawks Forward, Patrick Sharp, to a family of mega-fans in town for the Blackhawks Convention? 

 

June 10, 2014

Creating a sense of community is a very important responsibility for a brand like the Illinois Lottery. Public perception tends to perpetuate the negative stigmas surrounding gaming organizations. With the help of our multicultural agency, I created the “Illinois Lotte...

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