Sports Sponsorships
Many brands take a passive approach to sports sponsorships. They purchase in-stadium signage and call it a day. I challenged the team to...
Officer Buckets
To launch our new "Hit or Miss" draw game, I developed a concept that turned Chicago Bulls Forward, Jimmy Butler, into Officer Buckets....
Olympic Send-Off
Riding the "buzz" of the Winter Olympics, we partnered up with Patrick Sharp and the Chicago Blackhawks to create an Olympic themed brand...
Special Cause Marketing
Giving back is one of the main pillars of a Lottery. The money raised by the Illinois Lottery goes to education, highways, and special...
"How-to" Do It Funny
Lottery games can be a difficult and intimidating product to explain to current and potential consumers. Lotteries typically approach...
Easy Is Good
To help drive sales in our instant ticket category and reinforce the simplicity of a scratch-off game, we created spots that utilized...