Saluting Trailblazers

Creating a sense of community is a very important responsibility for a brand like the Illinois Lottery. Public perception tends to perpetuate the negative stigmas surrounding gaming organizations. With the help of our multicultural agency, I created the “Illinois Lottery Trailblazers” campaign. We featured local trailblazers in the fields of technology, business, fashion, the arts, and more.

This campaign has now been replicated for the Hispanic and Asian communities.