Easy Is Good
- Aaron Frye
- Jul 25, 2014
- 1 min read
To help drive sales in our instant ticket category and reinforce the simplicity of a scratch-off game, we created spots that utilized humor to convey this ease of play.
The “Easy is Good” campaign allowed me to use talented improvisers I met through my Improv training to push the current standard of humor found in the Illinois Lottery brand.
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