"How-to" Do It Funny

August 8, 2014

 

Lottery games can be a difficult and intimidating product to explain to current and potential consumers. Lotteries typically approach this with a very straightforward and information heavy approach. I was able to take a new approach to videos by writing a simple script, using another talented improviser, and creating a look and feel that appealed to a younger demographic.

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August 8, 2014

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