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Launching Kohl's New Brand Platform

Brand + Broadcast + OLV

Everyone knows Kohl's, but not everyone knows what to think of Kohl's for. We launched a new campaign designed to carve out Kohl's role as the first place families should go when life gets real.

State Farm "Not The One"
State Farm "Cleveland"
State Farm "Aftermath"
State Farm "Life Saver"
State Farm "Wrong One"
State Farm "Real Upgrade"
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