State Farm "Music Education"

Broadcast + OLV + Social

Developed an all-encompassing music strategy for State Farm that utilized artist partnerships, festival sponsorships, and existing buys to tell a cohesive story that reinforced the brand's commitment to building stronger neighborhoods. And with a little help from country-singer, Lauren Alaina, and Panic at the Disco frontman, Brendon Urie, we managed to win a Gold Ex Award in 2020.

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