"Illinois Lottery Text-To-Win"

The Insight:

In-stadium moments create an opportunity for brands to develop and interactive experience that engages fans well beyond the arena.

The Plan:

Many brands take a passive approach to sports sponsorships. They purchase in-stadium signage and call it a day. I challenged the team to think about sports as a moment to connect with fans as they enjoy an event they are passionate about.

 

We created the Anything’s Possible Text-To-Win Promotion. This partnership allowed fans to not only view our signage in-game but interact with our brand to win prizes specific to their sport.

 

We integrated this in-stadium promotion into our sports broadcast, increasing the reach from 20,000 fans to 200,000 per game and resulting in over 200,000 entries