"Illinois Lottery Text-To-Win"

The Insight:

In-stadium moments create an opportunity for brands to develop and interactive experience that engages fans well beyond the arena.

The Plan:

Many brands take a passive approach to sports sponsorships. They purchase in-stadium signage and call it a day. I challenged the team to think about sports as a moment to connect with fans as they enjoy an event they are passionate about.


We created the Anything’s Possible Text-To-Win Promotion. This partnership allowed fans to not only view our signage in-game but interact with our brand to win prizes specific to their sport.


We integrated this in-stadium promotion into our sports broadcast, increasing the reach from 20,000 fans to 200,000 per game and resulting in over 200,000 entries

This site was designed with the
website builder. Create your website today.
Start Now