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State Farm x Twitch

Live Stream + OLV + Social + Digital + Experiential

I turned a Twitch media buy into State Farm's most successful gaming program, leveraging our charismatic spokesperson to connect with Millennials around one of their biggest passions. Because gaming is a community, and every community can use a good neighbor.

Charity Stream Warm-ups
WFH to Streaming
Real-Life Video Game
State Farm "Charity Streams"
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