Team State Farm
Starring Drake...from State Farm
Broadcast + Celebrity + OLV + Social + Digital
You wouldn't think of State Farm as an underdog, but when it comes to NFL marketing, that's exactly what they are. They aren't an official sponsor, they're outspent by competitors 2 to 1, and honestly, Millennials just don't see them as cool. So we devised a plan, leverage the organic chatter around our two guys, Patrick Mahomes and Aaron Rodgers facing off in the big game to dominate the post-season conversation and big momentum for our first-ever Super Bowl commercial.