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She's a Kohl's Mom
Broadcast + OLV + Social
Kohl's is known for being the store your mom shops at. But it's a Millennial moms who need a store like Kohl's for their family's ever-changing needs. We wanted to reframe what being a "Kohl's Mom" meant, turning the phrase into a badge of honor for savvy shoppers, and moms who are always in the know. So, we casted Ellie Kemper in the titular role.
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