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Conceptor
"State Farm + Black-ish"
Entertainment Integration
The Ask:
State Farm wanted to bring their Here to help life go right message to life through a unique entertainment integration.
The Plan:
We identified ABC's Black-ish as an ideal partner for this assignment. Working with our entertainment team and Black-ish producers, we found the perfect opportunity for State Farm. Our episode featured State Farm coming to the rescue of a community basketball team, sponsoring the team and helping out as only Good Neighbors can.
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