Conceptor

"State Farm + Black-ish"

Entertainment Integration

The Ask:

State Farm wanted to bring their Here to help life go right message to life through a unique entertainment integration.

The Plan:

We identified ABC's Black-ish as an ideal partner for this assignment. Working with our entertainment team and Black-ish producers, we found the perfect opportunity for State Farm. Our episode featured State Farm coming to the rescue of a community basketball team, sponsoring the team and helping out as only Good Neighbors can.

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