"Baby Steps With State Farm"

The Insight:

Starting a college savings plan when your child is an infant can help set them up for success later in life. State Farm wanted to show new parents that State Farm has the tools to help them save for their child's future.

The Plan:

Working with one of America’s favorite brands, State Farm activated at 7 Lego Kidsfest events. Parents were encouraged to take “Baby Steps” towards college savings through kid-centric interactives.

 

We engaged with new parents through a Twitter party and through popular social influencers that blogged about their experience meeting with an agent and starting to save for their child’s future.