Lead Conceptor & Copywriter
"Remodel Your Coverage"
Social + Influencer + OLV + Experiential
We wanted to speak to homeowners about State Farm's home solutions and shift perceptions that State Farm is only an insurance solution.
We partnered with 16 Home Shows across the country to demonstrate how homeowners can “Remodel Their Coverage.” Attendees won home-related prizes by simply unlocking the State Farm red door.
A home-themed photo opportunity allowed consumers to instantly print and post to their social channels using #RemodelYourCoverage.
Consumers were introduced to additional State Farm solutions like connected home discounts, Home Equity Loans, and Home Equity Lines of Credit that help them build the home of their dreams.
Interactive concept and copy.
Developed concept and program language.
Created program name