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State Farm "Write Now"
Social + Digital + Influencer + OLV + Experiential
Awards:
2017 Reggie Award for Experiential Marketing
2017 EX Award for Best Multi-Market Event
The Insight:
Studies show that you are 42% more likely to achieve your goals when you write them down.
The Execution:
We leveraged video content and digital media partnerships with Bustle.com and Romper.com to support our on-site activation of the “Write Now” campaign at WME’s Together Live six-city tour to help women identify their dreams, take the first step by writing them down, and learn how State Farm can assist them financially in their journey.
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