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State Farm "Write Now"
Social + Digital + Influencer + OLV + Experiential
Awards:
2017 Reggie Award for Experiential Marketing
2017 EX Award for Best Multi-Market Event
The Insight:
Studies show that you are 42% more likely to achieve your goals when you write them down.
The Execution:
We leveraged video content and digital media partnerships with Bustle.com and Romper.com to support our on-site activation of the “Write Now” campaign at WME’s Together Live six-city tour to help women identify their dreams, take the first step by writing them down, and learn how State Farm can assist them financially in their journey.
 Awarding Our Dream Achiever |  Write Now Lock UpThe program name aimed to inspire action and show that State Farm was a resource for accomplishing your financial goals. |
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 Write Now Space |  Dream StreamAttendees could tweet their goals and be featured on our dream stream during the conference. |
 Write Now Space |  Write Now MantraI developed this mantra as an inspirational CTA for attendees in our space. |
 Dream TowerFans were able to write down their dreams during the conference and post them on our Dream Tower. We surprised a lucky fan at each stop with money to help them with their dream. |  Write Now Note Pad |
 Write Now Note Pad |  Write Now WorksheetAttendees created action plans for their goals to start putting their dreams in motion. |
 SF_Together_SocialPost_FB1200x630_YDavidds |
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