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State Farm"The Roadhouse"
Social + Influencer + Content+ Experiential
Awards:
EX Award for Best Vehicle Build
The Insight:
How do you communicate the benefits of combining your home and auto policies to football fans across the country? You chop a truck in half, stick a tiny house in the middle and hit the road each week to bring "housegating" to NFL fans.
The Plan:
It sounds crazy; we know! However, we were able to fabricate a drivable "Roadhouse" in two months, just in time for the NFL kickoff. Our Roadhouse made stops at 17 NFL games, bringing all the comforts of watching at home on the road with us. We leverage the "Roadhouse" TV spots from partner agency DDb, to create a robust social program that raised awareness about this ultimate hybrid. NFL Legends and sports influencers conducted interviews from this insane vehicle, promoting State Farm's combination message.
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