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State Farm"The Roadhouse"

Social + Influencer + Content+ Experiential

Awards:

EX Award for Best Vehicle Build

The Insight:

How do you communicate the benefits of combining your home and auto policies to football fans across the country? You chop a truck in half, stick a tiny house in the middle and hit the road each week to bring "housegating" to NFL fans.

The Plan:

It sounds crazy; we know! However, we were able to fabricate a drivable "Roadhouse" in two months, just in time for the NFL kickoff. Our Roadhouse made stops at 17 NFL games, bringing all the comforts of watching at home on the road with us. We leverage the "Roadhouse" TV spots from partner agency DDb, to create a robust social program that raised awareness about this ultimate hybrid. NFL Legends and sports influencers conducted interviews from this insane vehicle, promoting State Farm's combination message.

Roadhouse-40x40

Roadhouse-40x40

Developed concept for the State Farm Roadhouse including look and feel.

Roadhouse at Colts Tailgate

Roadhouse at Colts Tailgate

Roadhouse Exterior Sign

Roadhouse Exterior Sign

Roadhouse Tailgate

Roadhouse Tailgate

Roadhouse Meet & Greet

Roadhouse Meet & Greet

Drawful Combinations

Drawful Combinations

Developed a customized tailgate video game with Jackbox Games for NFL and NCAA tailgates.

dc-10092016-nfl-roadhouse-tour-ravens-vs-redskins-photo--19_29627856493_o

dc-10092016-nfl-roadhouse-tour-ravens-vs-redskins-photo--19_29627856493_o

Roadhouse Signage

Roadhouse Signage

Developed copy.

Roadhouse Meet & Greet

Roadhouse Meet & Greet

Roadhouse Meet & Greet

Roadhouse Meet & Greet

Roadhouse Media Integration

Roadhouse Media Integration

Roadhouse Live Segments

Roadhouse Live Segments

Roadhouse

Roadhouse

Indy Tailgate

Indy Tailgate

Roadhouse Good Neighbor Crew

Roadhouse Good Neighbor Crew

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