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Creative Director (Copy)

"Illinois Lottery + NHL"

Social + Influencer + OLV

The Insight:

Illinois sports fans love the Chicago Blackhawks. The Illinois Lottery wanted to leverage this passion point to show fans that Anything's Possible.

The Plan:

With the help of Chicago Blackhawks "heartthrobs" Patrick Sharp and Patrick Kane, we created Anything's Possible moments for Blackhawks fans.

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