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State Farm "#HereToHelp"
Social + Celebrity Influencer + Content+ Experiential
Awards:
2018 Grand EX Award Winner
2018 EX Award Winner - Best Cause/Community Program
2018 Reggie Award Winner - Social Good
2017 EX Award Winner for Best Fair/Festival Activation
The Insight:
Insurance and music don't exactly go together; we get that. But music is a passion point for millions of Americans, and that's why we pushed State Farm to take a chance with music sponsorship.
The Idea:
We rebranded State Farm's music strategy to focus on their new brand tagline, "Here to help life go right." We ran with this line to create a music program in 2016, 2017, and 2018, which helped fans in need. Celebrity influencers joined the fun, social posts provided helpful hints in partnership with Live Nation, and content pieces shared artist stories centered around the causes they care about.
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