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Harvest Table
Brand + Manifesto + Look/Feel
The Ask:
Aramark is often viewed as a cheap food solution for corporate dining, healthcare, higher education, and sports venues. The company desired to launch a new premium brand that offered an upscale dining solution for prospective clients.
The Approach:
The client initially desired a luxury dining brand that leaned heavily on the romance languages and mirrored the atmosphere found in 5-star restaurants. After researching premium dining establishments, trends, and competitive strategies, we landed on an approach that centered around health options, inventive menus, locally-sourced ingredients, and culture.
After nailing down the strategy, I lead the creative branding of the new offering, "Harvest Table Culinary Group."
https://www.harvesttableculinary.com/
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