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Lead Conceptor & Copywriter
"Celebrate My Drive"
Social + Influencer + Content+ Experiential
The Insight:
Half of all teen drivers will be involved in a car crash before they graduate from high school. That’s a scary fact, and contrary to popular belief, most of these crashes occur because teens are inexperienced and distracted drivers.
The Plan:
We encouraged teens to Drive 2N2®, two eyes on the road and two hands on the wheel through an innovative teen driver program and campaign. With the help of family rock band, Echosmith, a slew of teen influencers, and a partnership with Digitour, we mobilized schools to create safe driving pledge videos. One lucky school was chosen by Echosmith as the location for our Drive 2N2 concert celebration.
 Echosmith Video Series |  Echosmith Video Series |
|---|---|
 Celebrate My Drive Social |  Celebrate My Drive Facebook |
 Celebrate My Drive Twitter |  Celebrate My Drive Facebook |
 Teen Driver Safety Week Post |  CMD Event Banner |
 Celebration Day- Onsite Premiums |  CMD T-Shirts For Students |
 CMD Photo Opp Signage |  Concert Time! |
 Celebrating Safe Driving |
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