Lead Conceptor & Copywriter

"Celebrate My Drive"

Social + Influencer + Content+ Experiential

The Insight:

Half of all teen drivers will be involved in a car crash before they graduate from high school. That’s a scary fact, and contrary to popular belief, most of these crashes occur because teens are inexperienced and distracted drivers.

The Plan:

We encouraged teens to Drive 2N2®, two eyes on the road and two hands on the wheel through an innovative teen driver program and campaign. With the help of family rock band, Echosmith, a slew of teen influencers, and a partnership with Digitour, we mobilized schools to create safe driving pledge videos. One lucky school was chosen by Echosmith as the location for our Drive 2N2 concert celebration.

Echosmith Video Series

Echosmith Video Series

Echosmith Video Series

Echosmith Video Series

Celebrate My Drive Social

Celebrate My Drive Social

Celebrate My Drive Facebook

Celebrate My Drive Facebook

Celebrate My Drive Twitter

Celebrate My Drive Twitter

Celebrate My Drive Facebook

Celebrate My Drive Facebook

Teen Driver Safety Week Post

Teen Driver Safety Week Post

CMD Event Banner

CMD Event Banner

Celebration Day- Onsite Premiums

Celebration Day- Onsite Premiums

CMD T-Shirts For Students

CMD T-Shirts For Students

CMD Photo Opp Signage

CMD Photo Opp Signage

Concert Time!

Concert Time!

Celebrating Safe Driving

Celebrating Safe Driving

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