Many brands take a passive approach to sports sponsorships. They purchase in-stadium signage and call it a day.
I challenged the team to think about sports as a moment to connect with fans as they enjoy an event they are passionate about.
We created the Anything’s Possible Text-to Win Promotion. This allowed fans to not only view our signage in-game, but interact with our brand to win prizes specific to their sport.
We integrated this in-stadium promotion into our sports broadcast, increasing the reach from 20,000 fans to 200,000 per game and resulting in over 200,000 entries