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Aramark "Food Story"
OLV + Social
The Insight:
Aramark feeds millions of Americans every day. It's why they launch their Healthy for Life 20 by 20 initiative, a series of corporate programs that help improve the overall health of Americans, 20% by the year 2020.
The Films:
I sold in a 20-video series that would tell their "Food Story" from the people who help make this initiative possible, to the individuals that benefit from these programs. The videos help humanize the Aramark brand, celebrate their work with plant-based food, and position them as partners dedicated to their client's customers.
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