"Celebrate My Drive"

The Insight:

Half of all teen drivers will be involved in a car crash before they graduate from high school. That’s a scary fact, and contrary to popular belief, most of these crashes occur because teens are inexperienced and distracted drivers.

The Plan:

We encouraged teens to Drive 2N2®, 2 eyes on the road and 2 hands on the wheel through an innovative teen driver program and campaign, we showed new drivers the importance of driving 2N2 from the first moment they get behind the wheel. With the help of family rock band, Echosmith, and a slew of teen influencers, we mobilized schools to create safe driving pledge videos. One lucky school was chosen by Echosmith as the location for our Drive 2N2 concert celebration.