Lead Conceptor & Copywriter

"Remodel Your Coverage"

Social + Influencer + OLV + Experiential

The Insight:

We wanted to speak to homeowners about State Farm's home solutions and shift perceptions that State Farm is only an insurance solution.  

The Plan:

We partnered with 16 Home Shows across the country to demonstrate how homeowners can “Remodel Their Coverage.” Attendees won home-related prizes by simply unlocking the State Farm red door.

 

A home-themed photo opportunity allowed consumers to instantly print and post to their social channels using #RemodelYourCoverage.

 

Consumers were introduced to additional State Farm solutions like connected home discounts, Home Equity Loans, and Home Equity Lines of Credit that help them build the home of their dreams.

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Remodel Your Coverage Space

Developed concept and program language.