Lead Conceptor & Copywriter

"Protect The Bling"

Social + Influencer + OLV + Experiential + Digital

The Insight:

When you get married, you take your first step towards a long line of major life occasions. State Farm wanted to connect with newlyweds and establish a lasting relationship as they progress in their new life together.

The Plan:

In 2016 we leveraged six different bridal shows to share our “Protect The Bling” message with brides-to-be, through helpful conversations about the “Fifth C” (Coverage).

 

Couples shared pictures of their bling through our mani cam and aimed for prizes in our ring toss interactive. While they planned for their life together, we planted the seed that State Farm can help with other big plans.

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Social photo opp concept