State Farm "Loan Illusions"
Starring Justin Willman
OLV + Social + Digital + Experiential
Financing your new car through the dealership is a lot like watching a master illusionist make your money disappear. So I had a magician dispel loan illusions by introducing them to State Farm vehicle loans. Developing magic tricks with Justin definitely had 8-year-old me jealous, especially after the program became State Farm's most successful financial services campaign and both a Silver Reggie Award and a Chief Marketer Gold Pro Award.