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State Farm "Loan Illusions"

Starring Justin Willman

OLV + Social + Digital + Experiential

Financing your new car through the dealership is a lot like watching a master illusionist make your money disappear. So I had a magician dispel loan illusions by introducing them to State Farm vehicle loans. Developing magic tricks with Justin definitely had 8-year-old me jealous, especially after the program became State Farm's most successful financial services campaign and both a Silver Reggie Award and a Chief Marketer Gold Pro Award. 

State Farm "Time Depreciation"
State Farm "Loan Length"
State Farm "Value and Service"
State Farm "Payoff Protector"
State Farm "Inflated Price"
State Farm "Ball Depreciation"
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