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Lead Conceptor & Copywriter
"Celebrate My Drive"
Social + Influencer + Content+ Experiential
The Insight:
Half of all teen drivers will be involved in a car crash before they graduate from high school. That’s a scary fact, and contrary to popular belief, most of these crashes occur because teens are inexperienced and distracted drivers.
The Plan:
We encouraged teens to Drive 2N2®, two eyes on the road and two hands on the wheel through an innovative teen driver program and campaign. With the help of family rock band, Echosmith, a slew of teen influencers, and a partnership with Digitour, we mobilized schools to create safe driving pledge videos. One lucky school was chosen by Echosmith as the location for our Drive 2N2 concert celebration.
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