MyWork

July 25, 2014

To help drive sales in our instant ticket category and reinforce the simplicity of a scratch-off game, we created spots that utilized humor to convey this ease of play.

 

The “Easy is Good” campaign allowed me to use talented improvisers I met through my Improv training...

July 17, 2014

 

The Illinois Lottery needed a new engaging way to excite players during high jackpot levels.

 

We developed quirky Lottery News Anchor, Gil Mitchell, played by TV funny man Andy Richter, to deliver alerts to our consumers when jackpots are high. Our media buys pushed Gi...

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