Giving back is one of the main pillars of a Lottery. The money raised by the Illinois Lottery goes to education, highways, and special state projects. In Illinois, there are also four tickets that give to special causes like Veteran affairs, AIDS and HIV, Multiple Scle...

Creating a sense of community is a very important responsibility for a brand like the Illinois Lottery. Public perception tends to perpetuate the negative stigmas surrounding gaming organizations. With the help of our multicultural agency, I created the “Illinois Lotte...