To launch our new "Hit or Miss" draw game, I developed a concept that turned Chicago Bulls Forward, Jimmy Butler, into Officer Buckets. Going deep undercover in the mean aisles of Jewel-Osco, Officer Buckets handed out tickets to unsuspecting shoppers.

Riding the "buzz" of the Winter Olympics, we partnered up with Patrick Sharp and the Chicago Blackhawks to create an Olympic themed brand video. The Blackhawks sent eBlasts to their subscribers encouraging them to show up at the United Center to wish their favorite Bla...

The Illinois Lottery needed a new engaging way to excite players during high jackpot levels.

We developed quirky Lottery News Anchor, Gil Mitchell, played by TV funny man Andy Richter, to deliver alerts to our consumers when jackpots are high. Our media buys pushed Gi...

What's better than free room service you ask? How about free room service delivered by  Chicago Blackhawks Forward, Patrick Sharp, to a family of mega-fans in town for the Blackhawks Convention? 

To help spread the word about the new Illinois Lottery Mobile App, we enlisted Chicago Bulls Forward, Jimmy Butler,  to surprise diners at Harry Caray's on Navy Pier with a Free App. We hid a phone in the condiment tray at a table and watched as Jimmy interrupted their...

We joined forces with Chicago Blackhawks Forward, Patrick Sharp, to help launch our St. Patrick's Day Raffle and celebrate the holiday. Our Illinois Lottery Leprechaun used the power of dance to encourage pedestrians on Michigan Avenue to follow him to the gold. The Le...